Steve Cook has major wins and credentials under his belt in men’s fitness modeling and body building competitions, but it’s truly his affable and aspirational personality that keeps fans engaged all over the world.  With over 2.4 M Instagram followers, 1.2 million YouTube subscribers, Steve’s fitness, nutrition and lifestyle content has been viewed over half a billion times. He has appeared on multiple magazine covers including Muscle & Fitness, Men's Fitness and Iron Man. Steve played Division 2 football at Dixie State College and currently owns a gym and a fitness based app called Fitness Culture. Steve comes from a large family in Idaho and strives to inspire others to take control of their lives and overall health.