What's Up With WWE's New QR Code And What Does The 'White Rabbit' Mean?

Something extra weird is happening in WWE and nobody knows exactly what to think — but you can’t help but feel creeped out when you see it. WWE is a complex, unique, but ultimately fun environment. Anything can happen on any given night in WWE, which is why when a mysterious and cryptic song, Jefferson Airplane's “White Rabbit," began playing during a commercial break last week on SmackDown, accompanied by the lights turning off in the arena, fans played along with the seemingly odd decision.

The WWE Universe was buzzing on social media afterward with some fans believing Triple H was teasing the return of Bray Wyatt, while others attributed the song to an earlier period in Karrion Kross’s career where he referred to himself as the White Rabbit. Regardless of what theory we think is most likely, the chilling song made a second appearance this week, but this time during Monday Night RAW.

As the Brawling Brutes battled The Street Profits in a physical and athletic tag-team matchup, someone in the audience crossed the screen at exactly 9:23 p.m. with a massive QR code sign in hand. Upon scanning the code, fans are brought to a dark and unknown site where the words “Feed Your Head” appear onscreen along with a trippy, spiraling checkerboard pattern. Uneasy and spooky music accompanies your journey as the unexplainable video takes you down a dark hole and into a game of hangman where the question, “Who killed the world” flashes onscreen.

Photo: WWE

You then watch as letters are moved into the correct place to solve the riddle. The answer to the question: You did. Then, the time 9:23 flashes onscreen before the video abruptly ends. Fans again took to social media to debate what this QR code and the white rabbit could signify, but could only agree on the fact that this phenomenon is downright creepy, bizarre, and could really mean anything. We’ve now heard the song being played during a commercial break on SmackDown, a commercial break on RAW, and once even before the show started.

This is one of the most unpredictable and creative things WWE has done in a while and the QR aspect allows fans to feel like they are participating in the storyline. WWE’s creativity to have this story essentially only take place during commercial breaks or in the background of other segments is proving to pay off for them as the WWE Universe is slowly becoming obsessed with the mystery of the white rabbit.

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Tune into RAW every Monday on the USA Network to see if the WWE Universe is given any more clues as to what the White Rabbit may mean!